Designing products. Building businesses. Teaching both.
Before Switchboards, Danielle ran Studio Moku, a design studio. As the studio became booked out, she began matching clients with other designers. That grew into Design Match.
She also founded Freelance Travel Network to help freelancers build their businesses. Teaching people to make more of their skills has been part of her work since long before AI became an everyday tool.
Product experience behind the workshops
- StubHub: lead product design across ticketing and seller workflows.
- Moonfare: the company’s first Head of Design.
- PepsiCo: product-design work on retail-content workflows, plus teaching designers to use AI in their creative work.
Danielle is a Toptal Verified Expert in Design. Explore her design experience →
From creative-business teaching to practical AI
Danielle has delivered AI workshops at PepsiCo and Deloitte. At Switchboards, she teaches designers, coaches and teams how to bring AI into work they already understand, from research and client feedback to preparation and recurring operations.
She also runs four apps, Endii, Pause, Timeline and Kiki, largely solo with AI. The workshops draw on that hands-on practice alongside her design and business background.
In print and in conversation
- Fast Company: a profile of Danielle’s work helping designers build stronger careers, by Doreen Lorenzo, 2022.
- Impact Led Founders: Danielle’s podcast by Design Match, featuring conversations with founders including Pippa Yeats of Turn.io and Dennis R. Mortensen of LaunchBrightly.
- The Product Design Podcast: a guest conversation on emotional intelligence and creative careers, 2023.
- Founder Reports: the story behind building Design Match.
The Social Machine, tested on her own accounts
In her first month testing The Social Machine on her own accounts, Dani published 906 posts that reached 811.4K views.
Work with Dani
- AI for Designers: use AI with research and client feedback without handing over the design thinking.
- AI for Coaches: turn session notes into preparation and follow-up drafts in your own voice.
- The Social Machine: build a system that posts your social content automatically.
- Training for Teams: private, hands-on AI training for design and creative teams.
Or start with her practical AI guides and the AI glossary.