Skip to content

Live AI workshops with DanielleWelcome back! Good to see you again.

Live AI workshops.
Built around your work.

Bring a task you already do. Build a process you can use again, with Danielle there to help. For designers, coaches and business owners.

You’re on my list, so you’ll hear every new date first.

Choose the workshop you want next. We set up the process together, live, and it keeps running after the session.

Worked with teams at

PepsiCoSt. Jude Children’s Research HospitalDeloitteMoonfareUniversity of Toronto

Learn it live. Use it again.

Choose your AI workshop

One part of your work. A guided build. A process to take with you.

Your pick

Live workshop
Design references organised around one selected direction
BriefResearchDirection
Build live withDanielle Thompson

AI for Designers

For you if your clients want you using AI, but you’re not sure where it fits.

Make sense of briefs, research and client feedback with AI. Keep the design decisions yours.

What we build togetherA repeatable process for turning client input and research into a direction you can explain.

You’re on the list.

See what’s inside

Your pick

Live workshop
Session notes organised into one follow-up
NotesDraftYour review
Build live withDanielle Thompson

AI for Coaches

For you if you love coaching but not the admin.

Turn your session notes into follow-up drafts in your voice, so you can get back to coaching.

What we build togetherA follow-up workflow that starts with your notes and ends with a draft for you to review.

You’re on the list.

See what’s inside

Your pick

Live workshop
Post cards prepared for a repeatable publishing schedule
CreateApprovePublish
Build live withDanielle Thompson

The Social Machine

For you if you need to post more but can’t find the time.

Build a way to create, review and schedule content without filming something new every day.

What we build togetherOne repeatable content workflow, from creating a post to reviewing and scheduling it.

You’re on the list.

See what’s inside

New to AI? AI Foundations is free

New to AI? AI Foundations is free.

Free AI starter kit.

For creative teams

Train your whole team together.

A private workshop where your team builds one shared knowledge base, so everyone’s AI works from the same clients, brand and process.

Three teammates connected to one shared knowledge base

If you’ve bought a course and never finished it, it isn’t your fault.

In a live workshop, you finish, because we build it together.

A self-paced course

You watch the videos alone, and nobody’s there when something breaks.

A live workshop with Danielle

Danielle is there the moment you’re stuck, and what you set up keeps running after.

Danielle Thompson, founder of Switchboards, smiling at the camera
Danielle ThompsonFounder of SwitchboardsFormerly Design Match, a design marketplace

Why I teach this

Hi, I’m Danielle.

I’ve designed products for StubHub, Moonfare and PepsiCo, run a design studio, and founded Design Match to connect businesses with designers.

10+years designing products
and building businesses

I’ve taught freelancers how to build their businesses and delivered AI workshops at Deloitte and PepsiCo. Now I help you put AI to work in yours.

Read my story in Fast Company

Before you join

AI workshop FAQs

What to expect, what to bring, and where to start.

Which AI workshop should I choose?

Choose AI for Designers for briefs, research and client feedback. Choose AI for Coaches for session preparation and follow-up drafts. Choose The Social Machine to build a repeatable content and publishing workflow. Start with the task you already do, not the tool you think you should learn.

Are these live workshops or recorded courses?

The public workshops are taught live online by Danielle. You work through a practical build, ask questions and get help when you’re stuck. AI Foundations is different: it is a free, self-paced starter, not a live session.

Do I need coding or AI experience?

You do not need to code. Bring a laptop and a task you understand from your own work. If AI is completely new to you, start with free AI Foundations. Check your chosen workshop page for its specific setup before joining.

What will I build in an AI workshop?

Each workshop focuses on a reusable workflow: organising design research, drafting coaching follow-ups, or preparing and scheduling social content. We follow Visualize → Automate → Optimize: understand the task, build the process, then check and improve its output. The workshop page explains the specific build.

Do I need particular AI tools or accounts?

The required accounts depend on the workshop. Check the setup requirements for your chosen session before booking. The aim is to build a workflow you can reuse, not to make you learn every AI tool. For private team training, we agree the approved tools with your organisation first.

Will AI replace my judgment or my voice?

No. You bring the context, examples and standards. AI helps prepare the research or draft; you check the work and decide what to use. For social content and client follow-ups, review comes before publishing or sending.

When are the next workshops, and how do I join?

Select Get the next date for the workshop you want. That adds you to its updates list and Switchboards emails; it does not book a seat or take payment. We email the confirmed date and session details so you can decide whether to join.

Can you train our whole team privately?

Yes. Private AI training for teams starts with a shared piece of work, your approved tools and your team’s context. Danielle runs sessions online, or in person in Singapore and Australia. The team-training page explains the scoping call and what your team builds.

Is there a free way to get started?

Yes. AI Foundations is the free starting point. Sign up to get the business dashboard starter and practical guides, then choose a live workshop when you know which part of your work you want help with.

Looking for examples from your field? Explore AI training by profession or browse the practical AI guides.

Make room for the work
you actually want to do.

Tell me which workshop you want, and you’ll hear its next date before anyone else.

You’ll hear every new date first. Reply to any of my emails and tell me which workshop you want next.

Which workshop?

You’ll hear about every new workshop date, or only the one you pick.