Privacy notice

Last updated 8 November 2026

Switchboards is a trading name of Design Match Inc., a Canadian corporation, run by Danielle Thompson. This notice explains what the switchboards.ai website and my services collect, why, who it’s shared with, how it’s protected and what you can ask me to do with it. Questions or requests go to hello@switchboards.ai.

What I collect

• When you sign up for something. Your email address, and your name if you give it, when you ask for a free guide, join a workshop waitlist or subscribe to Dispatch, my newsletter.
• When you chat with me on the site. Your name, your email and the answers you choose or type about your work, your goals and how you use AI.
• When you send a team enquiry. Your work email and, if you add them, your company, your team size and a short note about what you need.
• When you book a call. Your name, email, the time you choose and anything you add to the booking.
• When you pay. Your name, email, billing country and your subscription history. Your card details go straight to Stripe. I never see or store your full card number.
• When you visit. Which page and form you used, the campaign tags in the link you arrived from and a visit count kept in your browser. Vercel Web Analytics counts visits without cookies. The guide library and the conversation at switchboards.ai/start use PostHog to measure guide views, signups, clicks and which steps of the conversation people reach, with an identifier stored in your browser. Your email, name, form contents and anything you type in the conversation aren’t sent to PostHog, and session recording is off.

How I use it

• To reply to you, run our calls and the work you’ve asked for, and send what you signed up for, like your guide, your 3 steps or a booking link.
• To take payments, send receipts and manage your subscription.
• To send Dispatch and related emails to people who signed up for them. Every email has an unsubscribe link.
• To see which pages and guides are useful, so I can improve them.
• I don’t sell your details or share them for anyone else’s marketing.

Who I share it with

I share only what each service needs to do its job for me, sent over encrypted connections through their own systems:

• Vercel hosts the site, stores form submissions and chat answers, and counts visits with Vercel Web Analytics.
• Google runs my email and calendar (Google Workspace). Some booking links use Google Calendar’s booking pages. The site’s fonts load from Google Fonts, so your browser asks Google for them.
• Anthropic (Claude) reads what you type in the chat to write replies and your 3 steps. Anthropic doesn’t use what you type in the chat to train its models.
• Cal.com handles bookings and runs our video calls, on Cal.com’s own video or on Zoom.
• Stripe takes payments and stores card details.
• Resend sends one-to-one emails, like your 3 steps and booking reminders.
• Beehiiv keeps the newsletter list and sends Dispatch.
• PostHog measures how the guide library and the conversation at switchboards.ai/start are used.
• Bunny.net plays the videos on the site.
• I use Claude, connected to these tools through Composio, as an assistant to help me run the business, for example to look up a booking or a payment when you ask about it.

I may also share information if the law requires it. These providers may store data outside Canada, including in the United States.

How it’s protected

• The site only loads over HTTPS, so what you send is encrypted on the way.
• Card payments are handled by Stripe, which is certified to the payment card industry’s security standard (PCI DSS Level 1).
• Stored submissions are private, and access to the accounts that hold them is limited to me.
• Each provider above has its own security practices and privacy terms.

How long I keep it

I keep chat answers, enquiries and booking details for as long as I need them to reply, work with you and keep business records. Payment records are kept for as long as tax law requires. Newsletter details are kept until you unsubscribe. You can ask me to delete your details sooner, unless the law requires me to keep them.

Your choices

You can ask to see the details I hold about you, have them corrected or have them deleted, and you can unsubscribe from Dispatch at any time with the link in any issue. To ask, email hello@switchboards.ai or reply to any email you’ve had from me. If you’re not happy with my answer, you can contact the privacy regulator where you live.

The terms of service cover how billing, cancelling and our work together run.