AI for Designers · live online workshop
Prepare findings you can trace back to the interviews.
Bring this week’s study and set up a process that turns transcripts into findings you can defend, each backed by a participant’s own words.
live online workshop · bring the project you’re designing this week
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
I led product design at StubHub, was Moonfare’s first Head of Design, and trained PepsiCo’s designers to use AI. I teach the work around design, while the decisions stay yours.
Danielle Thompson, founder of Switchboards
The interviews are the part you love. The weeks of tagging, clustering and rewriting findings for different audiences are where a study stalls.
Set up in the workshop
Now:
A stack of transcripts sits in a folder, and affinity mapping eats the week you’d planned for the next round.
With AI:
Draft candidate patterns from the transcripts, then check each against the original quote and session. You decide what the evidence supports.
Pattern: people trust the price only after they’ve seen the delivery date.
Evidence: P3, P7 and P11. “I don’t care what it costs until I know when it comes.” (P7, 14:02)
Set up in the workshop
Now:
You write the full report, then a slide version for product, then a summary for the exec who won’t open either.
With AI:
Your findings become a readout and a summary for each audience, drafted from conclusions you’ve already reached.
Set up in the workshop
Now:
The product lead’s first question in the readout is the one you hadn’t prepared for, and the finding loses the room.
With AI:
Before the readout, AI plays your product manager, engineering lead and exec, so you hear the pushback first and answer it on the slide.
Next, not included
Now:
Every new study starts from last quarter’s guide, edited until it half fits the new research questions.
With AI:
Your research questions become a draft guide and screener in your team’s format. It’s the thinking you use on users, turned on your own process.
Practise on the study you bring, then reuse the method with the next study’s context and evidence.
Visualize
Brief AI on the research questions, participants and decision the team must make, using material you’re allowed to share.
Automate
AI sorts transcripts into patterns with receipts, drafts the readout and plays your stakeholders. You make every call on what the research means.
Optimize
Keep checked findings and their sources in your study folder, so you can revisit the evidence before planning another study.
Provide the study brief with each task, within what AI keeps in view. Explore Claude Code in designer terms, or practise in AI for Designers.
No. It’s AI for Designers, my live online workshop for designers, and its first step sorts research into patterns with a quote behind each one. You build it on your own study.
Check every proposed pattern and quotation against the original transcript. Discard unsupported claims; a cited source still needs checking.
Use permitted, de-identified material. Supported tools and plans will be confirmed before booking; we need to check compatibility with your company’s approved setup.
No. AI wasn’t in the room and didn’t hear the pause before an answer. It takes the hours after each session.
Live and online: your study sorted into patterns, your readout drafted and your stakeholders rehearsed.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.