The Social Machine · live online workshop
Keep sharing your book while you write the next.
Use passages you’ve cleared and reviews you can share to draft carousels and faceless posts about your book. Keep your writing voice and approve what goes out.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
Writing the book took a year of early mornings. Selling it asks for a post every day, taken from the hours you saved for the next one.
Set up in the workshop
Now:
You post on launch day and when a good review lands, then the book goes quiet while you write.
With AI:
Passages you’ve cleared, reviews and research notes become draft posts to review. Here’s how to post consistently without posting by hand.
Chapter four took me three drafts and one very long walk. Here’s its first page.
The rest is in the book, at your local bookshop.
Next, not included
Now:
You filmed the bookshop reading and a few talks to camera, and the footage has sat on your phone ever since.
With AI:
Later, explore editing readings and author videos as a separate workflow. The first build focuses on carousels and faceless posts from material you choose.
Next, not included
Now:
Your mailing list is waiting for an update, but writing one feels like starting a second book.
With AI:
What you’re writing this month becomes a draft issue for your readers, in the same style as your posts.
Next, not included
Now:
Each retailer, ad and podcast pitch needs its own version of the blurb, and each starts from a blank page.
With AI:
Your approved blurb becomes variations for each retailer and ad, plus pitches to podcasts and bookshops.
Start with one book and a posting format you can reuse, checking the source material and wording for each new batch.
Visualize
Review public posts in your genre and your own available results. Choose a theme that fits the book and gives readers a reason to explore it.
Automate
Draft posts from cleared passages and reviews using a guide to how you talk about the book. You check the wording before testing publishing with supported connections.
Optimize
Review which posts readers responded to, using the results available to you. Choose the themes for the next batch without treating attention as a promise of sales.
Over time your posts settle into a few content pillars: the craft, the research and the characters. You build it in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for anyone with work to sell. Yours runs on your own book, so every post comes from your pages and reviews.
No. The machine never touches your manuscript. It markets the book you’ve written, using only the passages you choose.
You choose the passages and check each draft for spoilers before it goes out. The review step keeps that decision with you.
Yes, if you have material you’re allowed to share. Build posts around cleared passages, reviews and your own perspective, alongside the promotion you already do.
Two live days to build one book-marketing workflow, with reviewed posts from material you choose.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.