The Social Machine · live online workshop
Give each episode more chances to be heard.
Turn one episode’s transcript into carousels and faceless posts that give people a reason to listen. Check every quotation and approve the posts before publishing.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
Recording the conversation is the fun part. The clips, captions, show notes and posts take longer than the episode did.
Next, not included
Now:
You know the best ninety seconds, but cutting and captioning it means another evening in the editor.
With AI:
Later, explore editing filmed episodes into clips as a separate workflow. Finished video edits aren’t part of the first carousel and faceless-post build.
“I didn’t quit my job to start a business. I quit to find out what I’d do with a Tuesday.”
The full conversation is on the show this week.
Set up in the workshop
Now:
Release day gets one post, and by Thursday the episode has dropped out of everyone’s feed.
With AI:
The transcript becomes a week of quotes, takeaways and questions. Here’s how to post consistently without posting by hand.
Next, not included
Now:
Show notes get written at midnight before release, and the title is whatever you thought of first.
With AI:
The transcript becomes show notes, timestamps and title options to choose from.
Next, not included
Now:
Every guest means an evening reading their work before you can write an invite worth answering.
With AI:
A guest’s public work becomes a one-page brief and an invite, using the right research tool for each job.
Start with one episode’s transcript and a repeatable posting workflow, keeping the host’s and guests’ words in context.
Visualize
Review public posts in your niche and the results you can access. Choose a moment from your episode that works as a quote or short written takeaway.
Automate
Draft posts from the transcript, then check quotations against the recording. Approve the batch before testing publishing with supported connections.
Optimize
Review the results you can access and choose which themes to try again. Use that decision to guide the next episode’s posts.
That’s content repurposing every week: one conversation becomes a week of reasons to listen. You build it in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. You build one posting workflow from your own show’s material.
Yes. The first build uses your transcript for carousels and faceless posts. Filming and finished video edits aren’t required.
You check every quotation against the transcript and recording before approving a post. AI drafts the content; it doesn’t replace that source check.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one episode-promotion workflow, with checked quotes, reviewed posts and publishing setup.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.