The Social Machine · live online workshop
Keep sharing your ideas without starting every post from scratch.
Turn ideas you’ve already filmed or written into carousels and faceless posts, with one repeatable workflow for drafting, review and publishing setup.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
Your audience wants you every day. The ideas come easily enough. The cutting, captioning and uploading are what eat the week.
Next, not included
Now:
You film one long video, and cutting it into Shorts takes longer than filming it did.
With AI:
Later, explore editing long footage into clips as a separate workflow. The first workshop build covers carousels and faceless posts, not finished video edits.
Hook: One video gave me five ideas worth sharing.
Caption: Here’s how I choose which idea gets a carousel, and which stays in the full video.
Set up in the workshop
Now:
Each platform wants a different hook, length and caption, so one idea turns into an evening of rewriting.
With AI:
Draft a hook and caption for the format you choose, using your own words and examples of what your audience responds to.
Set up in the workshop
Now:
You keep up with posting for a fortnight, then a busy week breaks the routine and the channel goes quiet.
With AI:
Prepare a reviewed batch and test publishing with supported connections. Here’s the posting system behind my 906 posts.
Next, not included
Now:
A brand emails about a deal, and your media kit still shows last quarter’s numbers.
With AI:
The pitch is drafted in your style, and your latest numbers go into a fresh media kit for you to check.
Build one content workflow around material you already have, and check the posts before you reuse it.
Visualize
Review public examples and your available results using AI content research tools. Choose a format to test instead of starting each post from scratch.
Automate
Draft carousels and faceless posts from your existing ideas. You approve the content, then work through publishing setup where the required connections are supported.
Optimize
Review the results you can access to see which hooks and formats held attention. Decide what to change before drafting the next batch.
That’s content repurposing without the late nights: one video becomes a week of posts. You build it in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. You build it on your own channel, so every post comes from your videos.
People spot generic AI posts fast. Yours start from your own footage and words, and you see every post first.
No. The first build uses material you already have for carousels and faceless posts. Finished video editing is outside that build.
Not in the two days. Pitches and media kits are possible later applications of the method; they aren’t included in the first posting workflow.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one repeatable content workflow around your existing ideas, with review before publishing.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.