The Social Machine · live online workshop
Turn your back issues into posts for future readers.
Turn ideas from your back issues into carousels and faceless posts that point to your newsletter. Build one repeatable workflow, with your review before publishing.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
Your best thinking goes into the issue, and the issue only reaches people already on your list. Growth depends on everyone who hasn’t found you yet.
Set up in the workshop
Now:
You share the issue once on send day, and the ideas you spent a week on never reach anyone new.
With AI:
Each issue becomes a week of posts, one idea each, pointing to your sign-up page. Here’s how to post consistently without posting by hand.
Most teams don’t have an AI problem. They have a nobody-wrote-the-process-down problem.
I unpack the fix in this week’s issue. Subscribe free to get it.
Next, not included
Now:
A quick video on each issue would grow the list, but editing it never makes the schedule.
With AI:
Later, explore a separate workflow for editing videos about an issue. The first build uses your writing for carousels and faceless posts.
Next, not included
Now:
Finding what to write about means an hour of open tabs before you’ve written a word.
With AI:
Your sources come back as a digest of what changed this week, using the right AI research tool for each job.
Next, not included
Now:
The subject line gets written last and in a hurry, and sponsor emails wait until the weekend.
With AI:
Use the issue to draft subject-line options, or supply a sponsor enquiry to prepare a reply. Choose and check the wording before sending.
Start with one issue and the argument you want people to discover, then draft posts you can check against the original.
Visualize
Review public posts in your niche and your own available results. Choose one idea from an issue to introduce to people who haven’t read your newsletter.
Automate
Draft posts from the issue, each opening with a hook you review. Check the link and wording before testing publishing with supported connections.
Optimize
Review which posts drew attention using the results you can access. Pick an angle to test in the next batch, without assuming a post will bring subscribers.
That’s content repurposing aimed at one goal, a bigger list. You set it up in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for anyone who needs to be seen. I write a newsletter too, Dispatch, and you build the machine on your own issues.
You choose the idea and check where each post stops. Keep the full argument in the issue and give readers a clear link to it.
Yes. Posts share ideas from your free issues and point to the paid tier, and you choose which issues it draws from.
No. The first build uses your existing writing for carousels and faceless posts. Video editing is outside that build.
Two live days to build one newsletter-promotion workflow, from your existing issues to reviewed posts and publishing setup.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.