The Social Machine · live online workshop
Draft on-brand posts and keep client sign-off in place.
Build one posting workflow for one account, with drafts in that brand’s voice and your existing sign-off step. Adapting it for other clients comes afterwards.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
You’re paid for strategy and results. Most of the week still goes on making, resizing and scheduling posts for every account.
Set up in the workshop
Now:
Each client’s calendar starts from a blank grid, and the month-end batch eats your weekend.
With AI:
Draft a batch for one account from its material and a style guide built for that brand. Review before adapting the method for another client.
Café: Our oat flat white has a queue on Saturdays. Come at 8 and skip it.
Law firm: Buying a home with a friend? Settle these three questions before you sign anything.
Next, not included
Now:
Clients send raw clips on Wednesday and expect polished Reels by Friday.
With AI:
Later, explore editing client footage as a separate workflow. Finished video edits are outside the first carousel and faceless-post build.
Set up in the workshop
Now:
Holding every client to a steady posting cadence means hours of copying and scheduling each week.
With AI:
Start with one account’s approved posts and supported publishing connections. Here’s how one system keeps posting every day.
Next, not included
Now:
The report means screenshots from every dashboard and commentary written late at night.
With AI:
Supply the results you can access to draft a report and next month’s options. Check the numbers and add your interpretation before sharing.
Build and check one account’s workflow in the workshop. Each additional account needs its own context, permissions and publishing checks afterwards.
Visualize
Choose one client and review their published material and available results. Decide which audience, message and format the first posting workflow should serve.
Automate
Draft posts around that client’s content pillars. Keep your existing sign-off step and test publishing only after the content is approved.
Optimize
Review the account’s available results with the client’s goals in mind. Choose what to change before preparing the next batch.
Build one account’s workflow in The Social Machine. Use what you learn to assess the setup and permissions needed for each additional client.
No. It’s The Social Machine, my live two-day workshop for people who need to be seen online. You build one account’s workflow; adapting it for other clients comes later.
Each brand needs its own examples and style guide. Start with one account, check drafts against its voice, and repeat that review when you adapt the method for another client.
You keep the sign-off step you already have, whether that’s you or the client, and nothing posts until it’s done.
The machine works only from what each client has published and the brief you write, so nothing private goes in.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one account’s content workflow, with its own voice, a review step and publishing setup to check.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.