The Social Machine · live online workshop
Show your products without spending every evening writing posts.
Bring photos and notes for products in your shop. Draft carousels and faceless posts that show your work, with your review before testing publishing.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
Making the piece is the part you love. Getting it in front of people who have never heard of your shop is the part that never ends.
Set up in the workshop
Now:
You list a new piece, share it once, and by lunchtime it has sunk below everyone else’s feed.
With AI:
Each product’s photos and maker notes become a week of posts. Here’s the weekly system behind my 906 posts.
Every mug in this batch has a thumbprint where I held it to trim the base. Yours will too.
New glazes go up Friday. Tap the link to see them first.
Next, not included
Now:
Buyers want to see the piece move in the light, but editing phone clips takes an evening you’d rather spend making.
With AI:
Later, explore editing studio footage as a separate workflow. The first build focuses on carousels and faceless posts from your photos and notes.
Next, not included
Now:
Every listing needs a title, 13 tags and a description, written at midnight after a day at the bench.
With AI:
Your photos and notes become a draft title, all 13 tags and a description that matches your posts.
Next, not included
Now:
Custom-order questions arrive while you’re packing, and the holiday sale gets planned the week it starts.
With AI:
Supply a buyer’s question to draft a reply, or a sale date to outline promotion ideas. Check the details and choose what to use.
Start with one posting workflow around your products, and reuse the format with fresh photos and checked details.
Visualize
Review public pages from the shops you compete with and choose an angle to try. Visible posts can suggest ideas, but don’t establish what sold.
Automate
Draft carousels and faceless posts from product photos and maker notes. You check the descriptions and availability before testing publishing with supported connections.
Optimize
Review your available results, then choose which colours, angles and hooks to try next. Check the next batch before it goes out.
Your hands, your bench and the finished piece are enough, so faceless content suits a maker’s shop. You build it in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own products, so every post shows your work.
Not in the two days. Titles, tags and descriptions are possible later applications of the method, outside the first posting workflow.
Yes. The first build uses product photos and maker notes for carousels and faceless posts. Filming yourself or editing studio videos isn’t required.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one product-content workflow, with reviewed posts and publishing setup to check.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.