The Social Machine · live online workshop
Turn your favourite shots into posts worth sharing.
Bring a selection from one shoot and draft carousels and faceless posts around your images. Keep control of the photographs, the captions and what gets published.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
You can make anyone look good on camera. Showing your own work every week, after a full shoot and edit, is the job that slips.
Set up in the workshop
Now:
You deliver a gallery you’re proud of, post three favourites once, and the rest never leaves your hard drive.
With AI:
Your selects and shoot notes become a week of posts, one image and its story at a time. Here’s how I post daily without doing it by hand.
She asked for no posed shots. We walked the dunes for an hour, and this is the frame where she forgot I was there.
Autumn sessions are open. The booking link is in my bio.
Next, not included
Now:
BTS clips pile up on your phone, because cutting reels takes the evening after a twelve-hour wedding.
With AI:
Later, explore a separate workflow for editing BTS clips. The first workshop build focuses on carousels and faceless posts from your selected images.
Next, not included
Now:
Inquiries about dates and packages land at midnight, and the couple who waited two days has booked someone else.
With AI:
Use your price guide and dates you’ve checked to draft a booking reply. Review the details before you send it.
Next, not included
Now:
Every delivery email, review request and session blog post is written from scratch, weeks after the shoot.
With AI:
Your shoot notes become the delivery email, the review request and the session write-up for your site.
Start with one shoot and a repeatable posting workflow you can reuse when the next gallery is ready.
Visualize
Review public posts and the results available from your own account. Pick an image sequence and caption angle that suit the kind of work you want to show.
Automate
Draft captions from your shoot notes in your own style. Approve the images and wording, then test publishing with the supported connections.
Optimize
Review which posts people saved or responded to using the results you can access. Choose what to change for the next gallery’s posts.
Your feed keeps a posting cadence you couldn’t hold by hand in wedding season. You set it up in The Social Machine.
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own shoots, so every post shows your images.
Yes, only the ones you put in its folder. It writes the captions and sets the order, and you sign off each week.
You choose every image that goes in, so a gallery a client asked to keep private never reaches the machine.
No. The first build uses your still images and shoot notes. Video editing is outside that build, so you don’t need to film more.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one portfolio-content workflow, with your photographs, reviewed captions and a publishing setup to test.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.