The Social Machine · live online workshop
Turn your before-and-afters into posts ready for review.
Bring before-and-afters you’re allowed to share and draft carousels and faceless posts around them. Build one review and publishing workflow for your salon account.
live online · two days · taught by Danielle
Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.
My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.
Danielle Thompson, founder of Switchboards
You’re the stylist, the manager and the marketing team. The transformations happen all day, and posting them is the job that slips.
Set up in the workshop
Now:
Your camera roll is full of before-and-afters, and the last post went up three weeks ago.
With AI:
The photos you select become draft posts and captions to review. Here’s how to post consistently without posting by hand.
Six months of box dye, one long Saturday. Swipe for the before.
Colour corrections start with a consultation, so book that first.
Next, not included
Now:
The colour reveal clip is perfect, but trimming and captioning it never happens between clients.
With AI:
Later, explore editing chair-side clips as a separate workflow. Finished video edits aren’t part of the first carousel and faceless-post build.
Next, not included
Now:
Regulars drift from every six weeks to every ten, and nobody notices who hasn’t been back.
With AI:
Use appointment information you’re allowed to supply to draft a rebooking message. Check that the person is due before sending.
Next, not included
Now:
Reviews sit unanswered, and the quiet Tuesday gets no promotion until the book is already empty.
With AI:
Supply a review to draft a reply, or your available appointments to draft an offer. Check the wording and dates before sharing.
Start with selected salon work and one account, so you can check the captions and reuse the format around appointments.
Visualize
Review public salon posts and the results you can access. Choose a transformation or question that fits the services you want local clients to know about.
Automate
Draft a hook and caption in your salon’s own style. Approve the photos and wording before testing publishing with supported connections.
Optimize
Review which posts were saved or prompted questions, using the results you can access. Choose what to show next and check the next batch before it goes out.
Build one content workflow in The Social Machine, then keep reviewing the posts and checking the publishing connections as you reuse it.
No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own salon, so every post shows your team’s work.
Yes, and it takes one question in the chair. Only photos from clients who said yes go into the folder the machine reads.
No. The first build uses cleared photos for carousels and faceless posts. Filming yourself and editing salon videos aren’t required.
Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.
Two live days to build one salon-content workflow, with reviewed posts from the work already on your phone.
Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.