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The Social Machine · live online workshop

AI training for wedding planners

Show your best weddings between venue visits.

Bring photos you’re allowed to share and notes from one wedding. Draft carousels and faceless posts that show your work, with your review before publishing.

live online · two days · taught by Danielle

Join the waitlist

Join the free waitlist for the paid workshop’s next date and Switchboards emails. No seat is reserved.

My own machine reached 811K views in its first month. It posted 906 times while I travelled Asia with my mom.

Danielle Thompson, founder of Switchboards

Where your week goes

Your weekends belong to other people’s biggest day. The posts that win next year’s couples have to happen between site visits and vendor calls.

Set up in the workshop

Posting every wedding

Now:

A beautiful wedding gets one carousel the week after, then disappears from your feed while couples are still booking.

With AI:

The photographer’s gallery and your planning notes become weeks of posts, one detail at a time. Here’s how to post consistently without posting by hand.

Example post (illustrative)

The forecast said storms, so we moved dinner into the barn at 3pm. The couple never knew there was a plan B.

Planning a wedding with a weather question mark? Send me your date.

The highlight video

Next, not included

Now:

You have phone footage from setup and the first dance, but editing it waits until the off-season.

With AI:

Later, explore editing highlight footage as a separate workflow. The first build focuses on carousels and faceless posts from cleared photographs and notes.

Answering new inquiries

Next, not included

Now:

An inquiry lands mid-reception, and by Monday the couple has booked a call with someone else.

With AI:

Supply an enquiry and your checked availability to draft a reply. Review packages, dates and wording before you send it.

Timelines and vendor run sheets

Next, not included

Now:

Every day-of timeline gets rebuilt from your last one, and each vendor needs their own version.

With AI:

The couple’s details become a draft timeline and a run sheet for each vendor, for you to check.

What you’ll set up

Build one workflow around a wedding you’ve already planned, and check the photographs, credits and details before sharing.

  1. Visualize

    Choose a detail that shows your planning.

    Review public wedding posts and your available results to choose an angle, from tablescapes to rain plans. Start with a detail that shows how you work.

  2. Automate

    Draft the posts, then check photos and credits.

    Draft posts from cleared photos and notes using a guide to how you talk to couples. Check permissions and credits, then test publishing with supported connections.

  3. Optimize

    Review responses before planning the next batch.

    Review the results available for your posts and choose which details to feature next. You decide the next batch before anything is published.

Your posts rotate through a few content pillars: styling, behind the scenes and planning tips. You set it up in The Social Machine.

Questions

Is this an AI course made for wedding planners?

No. It’s The Social Machine, my live two-day workshop for business owners who need to be seen. You build it on your own weddings, so every post shows your planning.

Can I post the photographer’s images?

Use only images you have permission to publish. Include the agreed credit in your brief and check that it appears correctly before approving each post.

What about my couples’ privacy?

You choose every photo that goes in, so names and faces a couple hasn’t cleared never appear.

When should I set this up?

Your quieter months give you space to prepare a batch and check the publishing setup. Keep a regular review in place during busy weeks.

What will I need?

Bring material you’re allowed to use for one account. We’ll confirm the supported setup and any required subscriptions before booking; publishing needs compatible connections.

Get the dates before the busy season.

Two live days to build one portfolio-content workflow around a wedding, with your review before publishing.

Join free for the paid workshop’s next date and Switchboards emails. This doesn’t reserve a seat.